In a previous article, I mentioned how privacy as a commodity will only increase in value. This is because in a surveillance-heavy future, privacy will become more scarce. Therefore, we can expect new products to arise and fulfill this market need. Increasingly, products will advertise their privacy-enhancing features (whether or not these privacy enhancing features actually work). I see inklings of this trend already in mass market products like “Snapchat” which turn self-destructing data into a feature. Likewise, when Google+ first appeared on the scene, it attempted to distinguish itself from Facebook with its privacy-enhancing “circles.” And now that Facebook and Google appear to have been compromised by the NSA’s Prism program, the door is open for a new social network to step up that claims to better protect us from government eyes (again, whether or not it actually can). This principle applies offline as well. In the near future, we can expect bars and other businesses that institute “no-surveillance” policies as part of the way they attract clientele.